What are you going to say? How are you going to say it?

We’re big believers in product positioning guides or other messaging platforms. These tools are so important to develop the consistent, effective external communications.

Yet this approach is also a bit of lost art. Companies often think they don’t have time to do this foundational work. Not only do this miss an opportunity to think through their messaging efforts, but they tend to waste time, effort, and cycles down the road trying to get it right.

Don’t have time or know where to start? Let Running Start Communications create your product positioning or corporate messaging platform for you.